Gorton's Seafood

Stick With Fish

Agency: Connelly Partners


Gorton’s Seafood is on a new mission to spread the goodness of the sea by making quality seafood accessible to every household. Gorton’s opened its doors in 1849 out of Gloucester, MA, the birthplace of the U.S. fishing industry. As needs have shifted, the brand’s evolved its offerings to address consumers’ changing diets and lifestyles – and introduced new processing methods, sustainability practices and foods. Yet, there’s still a perception among some people that frozen seafood isn’t up to par with fresh. In its new campaign, created in partnership with AOR Connelly Partners, Gorton’s is confronting the negative perceptions head on with humor and levity to engage existing and younger/emerging consumers. And at a time when younger consumers are looking for quick, wholesome meal solutions for their hectic lives and health awareness nationwide is encouraging consumers to turn to seafood.

This professional campaign titled 'Stick With Fish' was published in United States in February, 2020. It was created for the brand: Gorton's Seafood, by ad agency: Connelly Partners. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: Connelly Partners, Boston, United States of America

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