Description
Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million.
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into. https://www.newmotion.world/
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there's an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on different crew members.
The agency, together with Stink Films, also developed a cinematic campaign of three original short films, each showing in a humorous and literal way how it feels like to shadow a film crew on set. The short films, directed by Eion Glaister, star well-known German actors including Detlev Buck, Aaron Altaras, Ruby Commey, and two of Germany’s top stunt performers, Hong Indira Rieck and Cecilia Deich.
This professional campaign titled 'German Production / New Voices' was published in Germany in January, 2026. It was created for the brand: NewMotion, by ad agency: INNOCEAN Berlin. This Film and Integrated media campaign is related to the Professional Services industry and contains 3 media assets. It was submitted 19 minutes ago.
Credits
Client: NewMotion GmbH, Produktionsallianz Campus GmbH
CEO, Supervisor: Rosh Khodabakhsh
CEO, Supervisor: Jennifer Stahl
CEO, Supervisor: Jorgo Narjes
Project Director: Divia Kuan
Project Director: Amelie Schulz
Agency: INNOCEAN Berlin
European CCO: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
New Business Director: Carsten Kritscher
Creative Director / Head of Art: Maso Heck
Senior Art Director: Bianca Hillenbrand-Heusch
Senior Copywriter: Noha Fahmy
Art Director: Manuel Armenteros Parras
Copywriter: Giovanna Ribeiro Pereira
Senior Designer: Elise Chastel, Vladimir Osokin
Junior Copywriter: Mario Andric
Photographer: Meri Giorgobiani
Stylist: Rowan El Gewiny
Editor: Carlos Suarez
Planning Director: Anna Maria Nowak-Otto
Junior Strategist: Ruslan Ivakhnenko
Chief Operating Officer: Susanne Plümecke
Business Director: Björn Wilke
Account Director: Lisa Osokina
Head of TV: Fabian Barz
Senior Producer: Allison Markert, Jalal Hachim
Web Development: BuzzWoo
Project Lead: Jens Brater
Frontend Developers: Kookkai Lakphan, Nack Nuntapong Lamloe
Backend Developers: Michael Damoiseau, Nook Supakarn Graisaard
Project Managers: Thomas Führinger, Yukyik Pimnipa Lopmuang, Nui Saowanee Jaimoon
UI/UX Designer: Christian Thormann
UI Designer: Pem SaenapatumpanTesting
Software Tester: Nutty Nutcha Kriangkraiwut
AI Developer: Jan Suthacheeva
Content: Marlena Pompino
Production: Stink Films
Director: Eoin Glaister
Director of Photography: Jo Jo Lam
Photographer: Hana Knizova
Directing Manager: Justin Stiebel
Executive Producer: Florian Hülbig
Executive Producer Photo: Jana Marx
Producer: Daria Marie Küpker
PA and Photo Producer: Feline Roosen
1. AD: Alan Finlay
Production Manager: Frank Pirsich
Production Manager: Shadow Kristela Tomaj
Production Manager: Shadow Moana Andeberhan
Production Coordinator: Feline Roosen
Runner: Özbek Özkan
Runner: Philipp-Moritz Noll
1. AC: Tom Zylla
2. AC: Klementine Medved
AC Shadow: Fatih Keles
Steadicam: Lasse Liebelt
Steadicam Shadow: Benjamin Hassmann
VTR/DIT: Mario Krohnfuß
Photo AD: Fritz van der Heydt
Digi Operator: Patrick Jaworek
Light Assistant: Paul Skulimma
Grip: Vincent Botsch
Grip Assistant & Ronin Tech: Jan Hagen
Gaffer: Mirko Fricke
Best Boy: Raiko Epperlein
Electrician: Robert Bergmann
Electrician: Till Girke
Electrician: Tobias Gehlfuß
Light Shadow: Celine Kapanda Baroso-Ilola
Light Shadow: Michaela OK
Production Designer: Miren Oller
Art. Assistant: Paulina Radic, Raki Fernández, Mariia Sidorova
Art. Assistant: Adriana Gállego
Art. Assistant: Marta Caparrós
Production Design Shadow: Mónica Leyva
Stylist: Kamal Emanga
Stylist Assistant: Jana-Neami
Styling Shadow: George Zuriel
HMU Artist: Haneen Ajub
HMU Artist Assistant: Diellza Lahiri
Stunt Coordinator: Stuntteam Haberland
Fight Choreography: Marie Mouroum
SFX: Berndt Wieldau
SFX Shadow: Matías Häuflein
Edit: Stitch Editing
Editor: Flaura Atkinson
Editor Assistant: Laura Reyes
Producer: Sarah Adewunmi
Grading
Interactive Film: Andrei Gordeev
Main Film: Alex Bickel
Online/Screen Replacement: lmntl | Noah Kayma
Mastering: Stefan Pecher
Music: Massive Music
Head of Creative Production: Tip van den Bos
Composer: Martyna Kubicz
Sound Engineer: Sven Fackler
Sound Mix & VO: Hello Robin
VO Recording: Martin Kessler
GRIP talent
Aaron Altaras
Ruby Commey
Sarella Varga
FOLEY talent
Detlev Buck
Elisavet Gkantia
Marcelo Kuna
STUNT talent
Hong Indira Rieck
Cecilia Deich
Prince Chughtai
