Description
JUB’s Color of the Year 2026, Mystic Plum, is presented through a series of seven short videos that place the color within different contexts of contemporary life. The series was produced by the AI production studio Seven Chilies AI.
Through these stories, Mystic Plum is revealed in fashion and lifestyle, in movement and nature, in shared home-making, modern interiors, and intimate moments of domestic life. Its origin is rooted in nature, while the series concludes in an urban environment, where the color becomes part of personal and creative expression. Across seven videos, Mystic Plum is defined as a mood and an attitude toward space. It is a color of mature confidence that, in a time of visual overstimulation, brings calm, balance, and a sense of stability—proving that true strength is often most powerful when it does not seek attention.
This professional campaign titled 'JUB’s Color of the Year 2026' was published in Slovenia in January, 2026. It was created for the brand: JUB, by ad agency: Seven Chilies AI. This 360° medium campaign is related to the House, Garden, Household Products, and Industrial industries and contains 7 media assets. It was submitted about 1 hour ago.
Credits
AI production studio: Seven Chilies AI
Client representative: Nastja Iskra
Executive producers: Timotej Lampe Ignjić, Filip Cokan, and Benjamin Novak
