Description
2024 marked Gorton’s 175th anniversary as a business. The brand has constantly evolved to keep up with the times, and to address their actual audience of Millennials and GenZ, we had to do the same.
Gone are the days of showing a nuclear family sitting around a dinner table. Our creative approach was to show that no matter who or where you are, Gorton’s can fit into any situation or moment. So we highlighted the sights and sounds of real people in these moments, celebrating the Millennials who find joy in defining their own way of life, and helping to increase trust and gain buyers in the process.
This professional campaign titled 'The Sea Belongs to Everyone' was published in United States in November, 2024. It was created for the brand: Gorton's Seafood, by ad agency: Connelly Partners. This Content, Digital, and Film media campaign is related to the Food industry and contains 5 media assets. It was submitted about 1 year ago.
Credits
Creative Director/Art: Abby Peterson
Copywriter: Sam Coons
Executive Creative Director: Nick Bontaites
Producer: Mark Gardner
Production Company: Vagrants
Director: César Velasco
Executive Producer: Dustin Devlin
Editor: Jack LeMay
VFX Supervisor: Jonah Kaplan
Post Producer: Colleen Crandall
