175 Merch Store

Gorton’s Seafood celebrates a remarkable 175 years of bringing the goodness of the sea to tables across America. Known for its iconic Fisherman, nostalgic fish stick dinners, and signature yellow packaging, Gorton’s is making waves in a new way—with an exclusive line of merchandise!

Introducing Gorton’s 175 Merch Store: www.gortons.com/shop.

To commemorate its anniversary and engage a new generation of fans, Gorton’s & its AOR Connelly Partners are launching a limited-edition collection of lifestyle products and apparel. From t-shirts and baseball caps to cozy crewnecks, fish stick-adorned beach towels, and playful bucket hats, there’s something for everyone. And yes…they haven’t forgotten the little guppies–there are options for kiddos, too.

The merchandise not only celebrates Gorton’s rich history but also injects a dose of fun with items featuring vintage product packaging and witty sayings like “bad day to be a fish stick.” This nostalgic touch will resonate with long-time fans while introducing a fresh, playful element to the brand.

Prices range from $14 to $45 and products are available for purchase now at www.gortons.com/shop.

The brand is working with a mix of fashion, food & lifestyle influencers to promote the merch and reach different, younger audiences.

Gorton’s kicked off its 175th celebrations earlier this summer as it launched its Yellow, Out of the Blue campaign, embarking on a journey to spread JOY across the country. The brand rallied its community to join the celebration and perform 175 acts of joy across the country - rooted in the brand’s signature color yellow, scientifically proven to be THE uplifting color. https://www.gortons.com/175th-anniversary/