Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.
This professional campaign titled 'ToolPool' was published in Sweden in December, 2012. It was created for the brand: Malmö Hardware Store, by ad agency: The Fan Club. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: The Fan Club, Malmö, Sweden
Creative Director: Christian Barrett
Art Directors: Markus Lindsjö, Martin Ohlsson
Copywriters: Gustav Johansson, Ida Backman
Account Executive: Klas Oskarsson
Account managers: Peter Andersson, Rebecka Hjort
Public Relations: Ola Obrant Andreasson
Graphic Designers: Helena Ivarsson, Björn Kongslöv
Strategy: Ulla-Karin Barrett
Developer: Ehsan Pourhadi
Intern: Fanny Freimann