When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.
This student campaign titled 'Careless' was published in India in February, 2013. It was created for the brand: Volkswagen, by ad school: Sir J.J. Institute of Applied Art. This Print medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 10 years ago.
Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari