Thirty Five

Agency: VMLY&R


The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year marks the 35th anniversary of the song’s debut.

This professional campaign titled 'Thirty Five' was published in Brazil in May, 2019. It was created for the brand: Athosgls, by ad agency: VMLY&R. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Y&R, Sao Paolo, Brazil
Creative Director: Rafael Pitanguy, Kleyton Mourão, Laura Esteves, Rodrigo Almeida, Rafael Gil, Beto Rogoski, Celso Alfieri
Art Director: Jean Guelre
Copywriter: Pedro Lazera, Luh Maza
Creative Vice President: Rafael Pitanguy
Client Services: Heloisa Guimarães
Agency Production Team: Nicole Godoy, Camila Naito, Anderson Rocha, Fernanda Ragazzi
Planner: Paulo Vita
Media: Glaucia Montanha
Film Production Company: FAUNA
Director: Del
Creative Label: Uni Corrêa and Luh Maza
Scriptwriter: Luh Maza
Assistant Director: Thais Soares and Tatiana Falco
Executive Director: Patrick Petry
Executive Producer: Graziella Nadruz
Line Producer: Claudia Regina
Production Coordinator: Andreia Beni
Post Production Supervisor: Rafael Malavasi
Post Production Coordinator: Rafael Bonato
Post Production: Rafael Fernandes
Art Director: Ana Henriques
Research: Uni Corrêa
Edition: Bruna Abubakir
Cinematographer: Larissa Zaidan
Color Grading: Fernando Lui - Marla
Sound Studio: Tesis
Sound Producer: Marcos Vaz, Henrique Racz, Silvio Piesco
Singer: Liniker
Cast: Onika Gonçalves Soares, Augusto Luiz Borges Pereira de Oliveira, Gustavo Da Conceição, Rodrigo Aparecido Rodrigues, Luiz Fernando Bicchioni, Anderson Orsi, Sebastião Vicente, Shieley Aparecida, Artyr Xavier Pinheiro, Guilermina Dias, Lune Carvalho, Samy Pereira, Yohan de Melo Pedro, Pedro Henrique Lopes, Maya Schneyder, Hainer Assunção, Marcia Matiko, Oxana Bergamo


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