Description
In the Brazilian northeast region, at least 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood, says a research.
To tackle the issue, NGO SOS Woman and Family launched a shocking print advertising that portrays a family tree, where only the women have aggression wounds. It points out that reporting the abuses by calling 180 is an important instrument to stop domestic violence from passing on through generations.
This professional campaign titled 'The Violence Tree' was published in Brazil in November, 2018. It was created for the brand: SOS Woman and Family, by ad agency: Artplan. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising Agency: Artplan, Brazil
Creative Director: André Sartorelli
Art Director: Pedro Teixeira
Copywriter: Vinicius Lima
Photographer: Studio Cival Junior
Digital Retoucher: MXW Digital Retouch
