ADVERTISING

Volkswagen

The Bride, The Bull, The Supporters

Agency: DDB

Description

Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.

This professional campaign titled 'The Bride, The Bull, The Supporters' was published in Canada in November, 2018. It was created for the brand: Volkswagen, by ad agency: DDB. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 4 years ago.

Credits

Advertising Agency: DDB, Montréal, Canada
Executive Creative Director: Sann Sava
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Copywriter: Olivier Giguère
Illustrator: Jack Teagle
Account Director: Madjid Hamidi
Strategist: Hugo Martin-Bonneville
Proofreader: Suzanne Prémont
Media: Touché!

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