The Hopepage is a radical new direction for charity fundraising on a global scale. Giving people a way to donate, without giving money.
For the first time, anyone with an internet connection can mine cryptocurrency for a good cause, without having to use any specialized equipment or software. They simply keep The Hopepage open, whichs runs a programming script in the background that automatically donates cryptocurrency to UNICEF. This world-first implementation flips the cryptojacking narrative – where hackers stole users’ computer power to mine cryptocurrency for themselves – into a positive one.
The Hopepage has created an entirely new revenue stream for UNICEF that is now being deployed as new emergencies arise.
This professional campaign titled 'The Hopepage' was published in Australia in April, 2018. It was created for the brand: Unicef, by ad agency: VML. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 4 years ago.
Advertising Agency: VML, Australia
Public Relations Agency: Eleven PR
Chief Creative Officer: Debbi Vandeven
Executive Creative Director: Aden Hepburn
Creative Director: Matt Geersen
Art Director: Bryce Waters
Copywriter: Justin Schoenmaker
Crypto Advisor: Jack Emery
Strategist: Alan Patterson
Developers: Courtney Print, Richard Scanlon, Travis Lin
Design Director: Mark Berry
Producer: Natasha Howard
General Manager: Fiona Milliken
Senior Account Manager: Ali Bates
Senior Account Executive: Asheden Hill
Account Executive: Lauren Maneschi