Description
When a headache strikes, even everyday light can become unbearable. We seek darkness, close the curtains, and avoid every flash of light, almost as if we were turning into vampires.
Inspired by this peculiar similarity, we used Halloween to put a creative twist on the situation: because dressing up as a vampire is one thing, but feeling like one because of a headache is something entirely different.
That's how “Keep Vampire Mode in Your Costume” was born, a Neosaldina Forte campaign that blends humor and horror with an everyday experience, reminding us that a headache doesn't have to keep us in the dark or stop us from enjoying the celebration. Because this Halloween, the only vampire you should be is the one you're dressed as.
This professional campaign titled 'The Vampire Syndrome' was published in Peru in October, 2026. It was created for the brand: Neosaldina, by ad agency: GRAVEDAD. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted 3 days ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Agency: Gravedad
Founder & CEO: Gustavo Hidalgo
Creative Director: Michael Lavado
Senior Copywriter: Jorge Flores
Art Director: Daniel Córdova
Head of Content & Paid Media: Damaris Solano
Account Supervisor: Sharon Cárnica
Account Executive: Crisea Quispe Flores
