Every year, more than 1 million trees are indiscriminately felled in the Peruvian Amazon, which is equivalent to 800,000 professional soccer stadiums, because of the aguaje harvest.
This fruit, which stands out for having a high content of vitamin A, grows on palm trees that are usually up to 35 meters high, making it very difficult to reach. That is why cutting down trees is considered the fastest way to get to the fruit.
Therefore, Ogilvy Perú devised "Vertical Bike", the first creative solution that simplifies the harvest of aguaje and avoids cutting down trees, contributing significantly to protecting the ecosystem.
This professional campaign titled 'Vertical Bike' was published in Peru in April, 2022. It was created for the brand: Honda, by ad agency: Ogilvy. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago by Chief Communications Officer: Marina Piacentini of Ogilvy.
Advertising Agency: OGILVY PERU, LIMA, Peru
CCO Latam: Jessica Apellaniz
CCO Andean: Juan Pablo Alvarez
CCO Perú: Yasu Arakaki, Mauricio Guerrero
CEO Perú: Julián Torres
COO Perú: Nicolás Llano
Creative Director: Philyp Caneva, Carlos Cárdenas
Copywritter: Philyp Caneva
Art Director: Guillermo Ramos, Carlos Cárdenas
Head Of Planning: David Rosazza
Producer: Jaime Iriarte
Editor: Hector Mezarina, Santiago Herrera
Retoucher: Juan José Martinez
Vertical Bike Prototype Develpment: Axl Baertl
Vertical Bike Prototype Develpment: Fernando Leiva Carrera
Production Company: Canica Films
Executive Producer: María Teresa Benvenuto
Producers: Josselyn Navarro, Camila Nuñez
Director: Francesca Danovaro
Second Director: Angel Nuñez
Videographers: Franco Bernasconi, Daniel Garate, Ricardo Pigatti
Drone: Daniel Garate, Ricardo Pigatti, Abel Camacho
Direct Sound: Amador Del Solar
Edition & Postproduction: Grecia Studio
Audio & Music: Barba Roja
Client Approval: Mónica Polo, Natalia Morán, Carmen Rodriguez