Description
On Halloween, monsters usually bring our worst fears to life. But what if, this time, dirt was the one feeling terrified?
Based on this premise, Gravedad agency created “The Terror of Dirt” for Tolbrín, a campaign that flips the perspective of fear and turns cleaning products into dirt’s most feared villains.
Through visuals inspired by classic horror films, the campaign blends humor and suspense to prove that even dirt has its worst nightmares. And they all go by the name of Tolbrín.
This professional campaign titled 'The Terror of Dirt' was published in Peru in October, 2026. It was created for the brand: Tolbrín, by ad agency: GRAVEDAD. This Print medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 2 days ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Agency: Gravedad
Founder & CEO: Gustavo Hidalgo
Creative Director: Michael Lavado
Senior Copywriter: Jorge Flores
Art Director: Daniel Córdova
Head of Content & Paid Media: Damaris Solano
Account Supervisor: Sharon Cárnica
Account Executive: Crisea Quispe Flores
