Description
In Peru, Halloween and Día de la Canción Criolla (Creole Music Day) are occasions to celebrate and enjoy all the dishes we love. But between ceviche, lomo saltado, sweets, and a few too many indulgences, an unexpected guest may show up: the dreaded empacho (indigestion caused by overeating).
And if there's one thing our traditions have taught us, it's that even a fright can be cured. So, we drew inspiration from this popular belief to put a twist on horror and show that not all zombies come from movies. Some appear after eating too much.
That's how “Cure Your Indigestion Scare” was born, a campaign that turns indigestion into a horror story, where Bismucar helps relieve stomach discomfort after one too many indulgences.
Because according to tradition, a fright can be cured with an egg, but the discomfort of indigestion can be relieved with Bismucar.
This professional campaign titled 'Cure Your Indigestion Scare' was published in Peru in October, 2026. It was created for the brand: Bismucar, by ad agency: GRAVEDAD. This Print medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 3 days ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Agency: Gravedad
Founder & CEO: Gustavo Hidalgo
Creative Director: Michael Lavado
Senior Copywriter: Jorge Flores
Art Director: Daniel Córdova
Head of Content & Paid Media: Damaris Solano
Account Supervisor: Sharon Cárnica
Account Executive: Crisea Quispe Flores
