Description
Neosaldina Forte, a brand for real headaches, took a phrase that many fathers lovingly say to their children: “You’re my headache.”
For Father’s Day, the brand turned it into a campaign that captures those everyday moments when children’s mischief, antics, and little whims test a father’s patience, but also become some of the most cherished stories and memories of fatherhood.
Because, in the end, many fathers realize that those little headaches also become some of their favorite memories.
This professional campaign titled 'My Favorite Headache' was published in Peru in June, 2026. It was created for the brands: Eurofarma and Neosaldina, by ad agency: GRAVEDAD. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted 5 days ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Agencia: GRAVEDAD
Founder & CEO: Gustavo Hidalgo
Creative Director: Michael Lavado
Head Content & Paid Media: Damaris Solano
Graphic Designer: Piero contreras
Media Planner: Julie Diaz
Community Manager: Valeria Ávila
Account Supervisor: Sharon Carnica
Account Executive: Gracia Fabián
