The Friendly Break-Up Collection
FC Home & Deco and Wunderman Thompson Lima present a design innovation that adapts to increasing rates of divorce and flat-sharing among young people. This new modular range of furniture splits in two, encouraging friendlier splitting of belongings between partners and friends.
The pandemic has accelerated already existing changes in how we are living – as well as who with, and for how long. Many countries have seen huge rises in divorce rates since 2020, including an incredible 35% increase in Argentina. Meanwhile, growing housing costs are forcing young people to share homes, unable to afford their own place. As they move out, many of these partners and friends need to divide their belongings – which often causes even more conflict.
To make this separation easier for young people, FC home & deco, a Fontenla company, and Wunderman Thompson Lima opted for a design solution adapted not to spaces, but to people. ‘The Friendly Break Up Collection’ is a line of furniture that breaks apart when people break-up.
This professional campaign titled 'The Friendly Break-Up Collection' was published in Peru in April, 2022. It was created for the brand: FC Home & Deco, by ad agency: WPP. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted 11 months ago by Figueroa: Diego of Wunderman Thompson.
Advertising Agency: WUNDERMAN THOMPSON, LIMA, Peru