Description
On Halloween, everyone has fun costumes, laughter, and lights out.
But when the party ends… that’s when the real terror begins.
With Tolbrín, a cleaning brand, we reinterpreted fear from an everyday perspective: the chaos and mess of the morning after.
A simple, visual, and relatable idea that proves the real terror isn’t on the night of the 31st, it’s the day after.
This professional campaign titled 'THE REAL TERROR' was published in Peru in November, 2025. It was created for the brand: Tolbrín, by ad agency: GRAVEDAD. This Print medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 1 hour ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Agency: GRAVEDAD
Founder & CEO: Gustavo Hidalgo
Creative Director: Michael Lavado
Art Director: Michael Lavado / Abraham Rojas
Copywriter: Diego Plasencia
Account Supervisor: Santiago Trejo
Photographer: Hugo Aitken
Photography Assistant: Edwar González
Art Finalist: Miguel Razetto
