Feu Vert

The Power of the Expert

Agency: Buzzman


With his two golden paws, he is probably the most awarded cat of his generation. Find Ramses, Feu Vert’s mascot, in the new 360 campaign signed by Buzzman (TV, cinema, digital, radio). An unexpected blockbuster with a slight misunderstanding to highlight the super savings made at Feu Vert.

For 50 years now, Feu Vert has guaranteed motorists quality maintenance and equipment at the best price. The aim? To preserve the purchasing power of its customers. A promise that the brand intends to continue affirming with Ramses, who remains its faithful mascot.

During a meeting, we find her in front of three overly enthusiastic advertisers pitching the brand’s new film. A 3D film that instantly immerses us in the Marvel cinematic universe featuring Ramses as a superhero with super powers!
Wait, are you lost? We are too. It seems that there was a misunderstanding at the time of the brief because it should have been about purchasing power and not the power of the cat.

Accompanied by real Feu Vert experts, Ramses is going to put the story right by revealing the real power of the brand. The power to save you an average of €142 on your car servicing.

This professional campaign titled 'The Power of the Expert' was published in France in May, 2023. It was created for the brand: Feu Vert, by ad agency: Buzzman. This 360° medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 11 months ago.


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Creative Assistants Tom Lahetjuzan & Victor Christophe
Business Director Laura Quiles
Account Executive Maeva Lang
Head of Communication & PR Paul Renaudineau
PR & Communication Assistants Marie Smid & Anouck Vallez
Head of TV Production Vanessa Barbel
TV Production Saveria Besset & Morgane Gaspard

Production Iconoclast
Sound Production The
Director Antoine de Barry
Producer Camille Lambert
Post Production Poster
3D Production The Mill


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