U Beauty

Precision Matters

Agency: Kingsland


Leading science-driven luxury skincare brand U Beauty has tapped NY creative agency Kingsland for its first-ever brand campaign to drive broader brand awareness and fuel a new chapter of brand growth. Created by influencer Tina Chen Craig and her partner Katie Borghese, U Beauty has garnered a cult following and experienced explosive organic growth from a community-driven strategy that has historically focused on key opinion consumers. The new campaign titled “Precision Matters,” showcases U Beauty’s patent pending SIREN Capsule Technology ™ - a unique capsule system that delivers skincare ingredients exactly where they need to go, and never where they don’t.

This professional campaign titled 'Precision Matters' was published in United States in May, 2023. It was created for the brand: U Beauty, by ad agency: Kingsland. This Integrated medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted about 1 year ago.


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