Naturellement Flexitariens

The Peace Sauce

Agency: Ogilvy Paris


At a time where people are more and more divided because of their beliefs in terms of food, Ogilvy Paris and INTERBEV decided to look towards the French savoir-faire in all things sauce and put forth the challenge that of the 500+ iterations of French inspired sauces that exist today, not one sauce suits every food diet: meat lovers, veggies, vegan…and this one sauce needed to be invented to encourage people to make peace around the table despite their opinions

This professional campaign titled 'The Peace Sauce' was published in France in November, 2021. It was created for the brand: Naturellement Flexitariens, by ad agency: Ogilvy Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by burette: quentin of ogilvy paris.


Advertising Agency: Ogilvy, Paris, France
Presidents: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Sr Copywriter: Quentin Burette
Sr Art Director: Thomas Yve
Chief Strategic Officer: Fanny Camus-Tournier
Account Directors: Hicham Ghazaoui, Romain Bruneau
Account Managers: Aurélia Suzialuk, Pierre Thienot, Lucia Landaverde
Account Assistant: Alix Van Damme
Production: Julien Sanson, Valérie Saulnier
Photographer: Aurélie Hyson

30 Millions d’A...


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