A few months ahead the French Presidential elections, the 30 Millions d’Amis Foundation is launching a shocking campaign on the suffering inflicted on animals. Animal welfare established itself as a growing topic in the public debate and the opinion awareness about the fate of many animals is increasing making it a serious electoral challenge.
Altmann+Pacreau agency imagined a campaign featuring various animals in pain facing the brutality of human indifference. A moving film in which all animals find themselves united by the same cry of despair.

This professional campaign titled 'THE CRY' was published in France in November, 2021. It was created for the brand: 30 Millions d’Amis Fundation, by ad agency: Altmann+Pacreau. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: Altmann+Pacreau, France


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