The Parental Divorce

Agency: Miltton

Nationwide Print ad


Sunday, November 12th is Father's Day in Sweden. It’s a sad day for people who’s been sexual abused as a child by their fathers. Therefore, Rise, the national association against incest and other sexual abuse in childhood, is launching the initiative The Parental Divorce.

Many who experience incest or other sexual abuse from a parent choose to sever contact with the perpetrator. But in Sweden, and many other countries, there is a legal principle stating that even adults must have a registered parent, which may be brought up in dealings with authorities leading to unwanted contact with the perpetrator, as the closest relative; in inheritance, caregiving, and estate etc. The only option to cut all ties legally in Sweden today is adult adoption.

Therefore Rise is launching The Parental Divorce. The initiative aims to influence decision-makers and politicians to oversee the law and allow adult victims of incest to divorce their parent. This would not only help survivors to but also send a message to the society that survivors have severed all legal ties with their parents.

Swedes can sign a petition and give support at:

This professional campaign titled 'The Parental Divorce ' was published in Sweden in November, 2023. It was created by ad agency: Miltton. This Digital, Film, and Print media campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 22 days ago.


Advertising Agency: Miltton, Stockholm, Sweden

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