Accounting professionals are often overlooked or underappreciated. Intuit QuickBooks and FCB London want to change that with their new campaign, ‘For the Hero behind the Heroes’, and bring the UK’s number crunchers into the spotlight.
‘For the Hero behind the Heroes’ shows warrior Queen Boudica talking to her accountant about sharpening her acquisitions strategy, the Three Bears getting their payroll just right, Hercules strengthening his personal training business, and Sleeping Beauty relaxing during tax season.
The new campaign quite literally heroes accountants across the UK, showing that every client – even the historical, mythical and fairy tale ones – owes a lot to their heroic accountants. Using these unexpected characters, the ads will show UK accountants all the ways in which QuickBooks for Accountants technology can help them work more efficiently.
And what better day to launch the campaign than the 10th November, which as we all know is International Accounting Day? This celebrates the day in 1494 when Luca Paciolo, the “Father of Accounting” published his foundation for modern accounting and bookkeeping, Summa de arithmetica, geometria, proportioni et proportionalita (everything about arithmetic, geometry and proportion).
‘For the Hero behind the Heroes’ is directed by award-winning female director Tiny Bullet, and showcases how QuickBooks for Accountants is the perfect tool for small firm accountants, through innovative new products like Pro Tax, Practice Manager and Bureau Payroll, which help them help their clients and grow their practices.
The campaign will run across YouTube, OOH, Print, Social, Digital, Radio and Events from the 10th November to the end of Q4 2023.
This professional campaign titled 'For the Hero behind the Heroes' was published in United Kingdom in November, 2023. It was created for the brand: Intuit QuickBooks, by ad agency: FCB London. This Integrated medium campaign is related to the Professional Services industry and contains 2 media assets. It was submitted 24 days ago.
AGENCY FCB LONDON
CCO: Owen Lee
Creative Directors: Jessica Giles, Austin Hamilton
Creative Team: Ben Usher, Rob Farren
Art Directors: Rob Farren, Jessica Giles
Copywriters: Ben Usher, Austin Hamilton
Business Directors: Erika Abd-Allah, Kirsten Barnes
Account Manager: Bizzie Martin
Strategist: Anna Green
Agency Producers: Carrie Moores, Nikki Chapman, Dawn Moretti
Designers: Becci Salmon, Jack Walker, William Little, Tessa Bridge, Dante Attuoni
Director/ Production Co: Tiny Bullet @Flipt
Flipt Producers: Philippa Thomas, Adam Saward
DOP: Chris Sabogal
Stills Photographer: Gary Salter
Editor: Sam Bould @Final Cut
Post Production: Unit
Music & Sound Design: Unit
CLIENT – INTUIT QUICKBOOKS
Director of Marketing, UK: Michael Benjamin
Head of Marketing, SMBs: Martin Dyhouse
Head of Marketing, Accountants: Sara Zaibag
Senior Brand Strategy Manager: Louise Gaffney
Senior Marketing Manager: Bee Nortje