Swedavia Swedish Aiports

The Local's Guide

Agency: Åkestam Holst


Get the real picture with this live guide made entirely from the local’s instagrams. Food pictures from restaurants and selfies from a night out might not be the most interesting stuff in your Instagram feed. But for tourist, they can be the best thing ever. The Local’s Guide by Stockholm Arlanda Airport lets you explore the Instagram feeds of whole cities in real time, and save the places you find interesting as an offline guide. The mobile site is basically geographical searches of open Instagram accounts, with an algorithm created to show the perfect mix between popular, hight rated places and the random stuff you wouldn’t find in any other guide. Regardless if it’s a bar, museum or a beautiful view. One of the main objectives is to make the time travelers have to wait at the gates more inspiring. At Arlanda Airport, run by Swedavia Swedish Airports, The Local’s Guide is shown on interactive installations where travelers can get the honest, real time view of what’s going on at the destination, right before boarding. And through the mobile site, travelers can save their favourites as an offline PDF with maps and addresses to avoid expensive roaming. No reviews, no star based recommendations. Just what the locals are up to right now.

This professional campaign titled 'The Local's Guide' was published in Sweden in December, 2013. It was created for the brand: Swedavia Swedish Aiports, by ad agency: Åkestam Holst. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 10 years ago.


Advertising Agency: Åkestam Holst, Sweden
Creative Director: Andreas Ullenius
Copywriter: Kalle Akestam
Art Director: Johan Wahlberg
Account Director: Fredrik Burman
Account Executive: Jacob Stjarne
Account Manager: Daniel Sundin
Digital Producer: Johan Eklund
Planner: Lisa Adamsson
Graphic Designers: Olov Oqvist, Jens Broman
Production Company: The Brewery


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