The 'Chokchok Urban Art Project', established by true herb cosmetic brand 'belif', is an architecture/ arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads were made to recruit amateur artists to join selected professional street artists.
This professional campaign titled 'Street artists wanted' was published in South Korea in August, 2013. It was created for the brand: Belif, by ad agency: HS AD. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted over 9 years ago.
Advertising Agency: HS Ad, Seoul, Republic of Korea
Creative Director: Bo Hwang, Chang Soo Han
Art Director: Chang Soo Han
Copywriter: Eui Seop Shim
Account Supervisor: Yun Mi Lee