Description
On Holocaust Remembrance Day, the world commemorated the 80th anniversary of the liberation of Auschwitz. To honor the memory and emphasize the importance of never forgetting, the Swedish Holocaust Museum launched a print campaign built on repetition. In one of Sweden's major political news magazines, the museum repeated the phrase “The Holocaust” in all ads – from small columns to full pages and spreads – with a final full-pager baring the message: "We will continue to repeat ourselves so that history does not."
The museum aimed to highlight the need to keep the memory of the Holocaust alive. The campaign, launched just days after Elon Musk’s controversial alleged Nazi salute, underscored the urgency of resisting forgetfulness and historical distortion.
This professional campaign titled 'The Holocaust, The Holocaust, The Holocaust' was published in Sweden in January, 2025. It was created for the brand: The Swedish Holocaust Museum, by ad agency: BBDO Nordics. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 10 months ago.
Credits
The Swedish Holocaust Museum:
Anton Wigbrand, Communication & Press Officer
BBDO Nordics:
Rasmus Tsardakas Renhuldt, Copywriter
Isaac Bonnier, Art Director
Susanne Åström, Final Art
Isa Landström, Art Director
Matilda Persson, Copywriter
Hanna Sandström, PR specialist
Andreas Silverblad, Design Director
