Description
The campaign aims to raise awareness of systemic racism and to promote a more equal and inclusive society. Systemic racism has long been embedded in social norms and manifests itself in subtle gestures and behaviors, taken for granted and unacknowledged. The campaign also speaks to the youngest, who are always connected to various devices, because they are the key to building a fairer and more cohesive society.
This professional campaign titled 'Disconnected' was published in Italy in January, 2025. It was created for the brand: ACRA, by ad agency: Next Different. This Digital and OOH Outdoor media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 8 days ago by Executive Creative Director : Massimo Del Monaco of Different.
Credits
Advertising Agency: Next Different
Chief Creative Officer: Francesco Epifani
Executive Creative Director: Massimo Del Monaco
Creative Director: Davide Stelitano
Art Director: Stefania La Grassa
Account Director: Andrea Casneda
Account Manager: Carlotta Sirianni
Account Executive: Camilla Pompili
PR Director: Simone Contini
Media Director: Fabio Rizzolini
Senior Media Planner: Sara Bardaglio