Description
In a year when the FIFA World Cup and Father’s Day kicked off together, Salchichería Alemana brought together two rituals that deserve the same level of passion with The Grill Stadium.
A limited-edition grill whose grate recreates the geometry of a football field, turning every barbecue into a matchday experience.
More than a product innovation, The Grill Stadium transforms an everyday grilling ritual into a celebration where every cookout feels like kickoff, every gathering feels like matchday, and every meal is played with the passion of the world's biggest tournament.
Because some matches are played inside a stadium… and others are won around the grill.
This professional campaign titled 'The Grill Stadium' was published in Peru in June, 2026. It was created for the brand: Salchicheria Alemana, by ad agency: Digitas Peru. This Content, Design, and Experiential media campaign is related to the Food and Household Products industries and contains 4 media assets. It was submitted 20 days ago by VP Creative: Carlos Altamirano of Digitas Peru.
Credits
Salchicheria Alemana Brand
• Head of Marketing: Andrea Barrios
• Product Director: Denys Saldarriega
• Marketing Assistant: Nicole Pellegrin
Digitas Perú
• VP Creative: Carlos "Charro" Altamirano
• Managing Director: Fernando Arriola
• Creative Director: Jason Vasquez
• Art Director: George Huamán
• Copywriter: Eduardo Rojas
• Graphic Designer: Sebastian Cajahuaringa
• Motion Designer: Brando Guerra
• Head of Client Service: Daphne Kizner
• Account Supervisor: Gino Valle
• Account Executive: Antuanet Aguilar
