Description
Salchichería Alemana is a premium charcuterie brand, known as the first choice to start a grill. But before the flames, its sparks fire up another kind of grill—on that doesn’t burn, just keeps moving—turning aisles into a highway where fire is part of the ride: The shopping cart.
That’s why we created a series of print ads that follow the sausages on their way to their natural destination: fire up the grills.
Because when you’re born to burn, all the road leads to the fire.
This professional campaign titled 'Highway to flame' was published in Peru in January, 2026. It was created for the brand: Salchicheria Alemana, by ad agency: Digitas Peru. This OOH Outdoor, Print, and Static Images media campaign is related to the Food industry and contains 3 media assets. It was submitted 3 days ago by VP Creative: Carlos Altamirano of Digitas Peru.
Credits
VP Creative: Carlos “Charro” Altamirano
Managing Director: Fernando Arriola
Creative Director: Jason Vasquez
Art Director: George Huamán
Copywriter: Eduardo Rojas
Graphic Designer: Sebastian Cajahuaringa
Motion Designer: Brando Guerra
General Account Manager: Mariana Sucre
Business Partner: Marcia Benavente
Account Executive: Antuanet Aguilar
