The Untold Story Of The Hotdog That Helped Shape A Nation

Kayem and Colossus Reveal The Untold Story Of The Hotdog That Helped Shape A Nation

The hot dog maker releases a line of colonial products to celebrate America’s 250th birthday.

Kayem Foods, makers of Kayem Hot Dogs and the renowned Fenway Franks, has extended their campaign celebrating America's 250th birthday with the release of “Declaration Dogs” — a line of revolutionary, hotdog-centric products designed to maximize the enjoyment of cased meats in true colonial fashion.

Created by Boston ad agency Colossus, the campaign that launched with the reimagination of early American art work now continues the fun with a tongue-in-cheek product release, reinforcing the notion that Kayem hot dogs were “there when it matters most.”

A web experience at kayemfoods.com/250th brings the consumers deeper into the revolutionary theme, offering further context and a shopping experience where customers can engage with hot dog themed merchandise. “The Declaration Dog Collection” is positioned as a ‘totally real, definitely not fake’ marketplace where consumers can find items like leather horse saddles with custom hot dog holders, tri-cornered hats equipped with hot dog straps, a quill and inkwell designed for ketchup and mustard, and much more. A promotional video for the store experience was also released to set the stage.

“If you’re not celebrating the 4th of July with a tri-cornered hat designed to hold your hot dogs,” says Colossus Executive Creative Director, Greg Almeida. “Are you actually even celebrating?”

As a part of the fanfare, Kayem will also release a limited edition 250 pack of hotdogs. The hulking package clocks in at nearly 30 inches in length and offers “25 pounds of patriotic pork and beef”, perfect for backyard bbqs in a multi-unit apartment complex, distant family reunions or marching band gatherings. The packaging was designed by Colossus and will be available to a lucky winner on Kayem’s social media channels leading into the July 4th holiday.

The full campaign is distributed across Kayem’s owned channels along with paid social, CTV, OTT, Youtube and a strategic OOH buy across the New England area. Additionally, Kayem will continue its traveling American artworks exhibit, a clever experience that features classic paintings reimagined with the addition of hot dogs. Select works will be on display this summer across select venues like the MFA, Fenway Park and The American Museum of Independence this summer.

Aside from driving awareness, the campaign also serves to promote Kayem’s newest limited-time flavor of hot dog for America’s 250th, “Cannon Fire.” The tagline, “There when it matters most” featured across the entire campaign, serves the dual purpose of discussing Kayem’s role in American history, while also touching upon its role in the modern American home. As the leading hot dog brand in New England, it is the brand trusted for quality and taste, and the one consumers choose for the big moments– cookouts, gamedays and family dinners.