ADVERTISING

The World's Most Sessionable Surfboard

Description

For years, the surf community has argued over the best way to measure surfboards, and the debate continues to stir tension within the community: does using litres really add up?

Gage Roads Brew Co. is aiming to stoke the debate by creating the ‘Beerboard’ – the first surfboard filled with beer. Partnering with legendary shaper Chris Garrett—aka Phantom Surfboards—the beer brand created a custom board that’s both surfable and drinkable. The Single Fin board is filled with 10 litres of Gage Roads Summer Ale ‘Single Fin’.

Once the board was built, Gage Roads Brew Co. needed someone to test it, so it called upon Gage Roads part owner and Olympic surfing medalist Jack Robinson and legendary Free Surfer Brendan ‘Margo’ Margieson – to take the board out for its maiden voyage.

Creating a board capable of holding up to 10 litres of beer was a challenge in itself—but making it both pourable and surfable quickly turned it into a highly complex build. Adding pressurisation introduced a whole new set of issues (and a few explosions) along the way.

This professional campaign titled 'The Beerboard' was published in Australia in June, 2026. It was created for the brand: Gage Roads Brewing Co, by ad agency: Good Drinks Australia. This Ambient, Content, and Experiential media campaign is related to the Alcoholic Drinks and Sports industries and contains 19 media assets. It was submitted 18 days ago.

Credits

Head of Creative: Chris Rowson
Producer/Creative/Project Manger: Jack Bow
Director/Editor/Photographer: Lauchlan Dempsey
Brand Manager: Emily Creer
Head of Marketing: Rebecca Lauchlan
GM Sales & Marketing: Mick Mckeown

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.