The Greatness of a Moment
Agency: A&F Brasil
Cachaça is the most consumed distilled beverage in Brazil. It has been present in Brazilian culture, economy, and even politics for 500 years. Many cachaça brands commonly associate female figures in submissive positions for the development of their labels. In this context, the woman's figure metaphorically serves the function of inebriating and seducing the man. Magnolia Cachaça is a product that breaks away from this paradigm. It is a drink with a feminine name and graphic identity, where the strength, personality, and empowerment of the black Brazilian woman are exalted in its brand.
This professional campaign titled 'The Greatness of a Moment' was published in Brazil in January, 2023. It was created by ad agency: A&F Brasil. This Design medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 6 months ago.
Production Company - A&F Brasil
Creative Director: Marcelo Andrade
Creative Consultants: Pedro Drable / Camila Veloso / Leandro Bechara