A Parent's Promise: Keeping Our Children Protected & Loved

Agencies: Kingdom Digital Imagineers Film


The 3-minute film highlights the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents—Reuben Kang and Kelly Kang, as well as Alam Wakaka and Alisya Najwa. Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who’s the chief hygiene officer, the film showcases the challenges that these new parents face in raising a little one while also highlighting the joy and rewards of parenthood.

This professional campaign titled 'A Parent's Promise: Keeping Our Children Protected & Loved' was published in Malaysia in May, 2023. It was created for the brand: Dettol, by ad agencies: Imagineers Film and Kingdom Digital. This Digital and Film media campaign is related to the Health and Household Products industries and contains 2 media assets. It was submitted 7 months ago.


Client: Dettol Malaysia
Marketing Manager of Malaysia, Singapore & Vietnam: Jill Yeap
Brand Manager of Malaysia, Singapore & Vietnam: Phoebe Tay

Agency: Kingdom Digital
Strategy Planning: Edmund Lou
Creative: Lee Ker Shin, Siew Woon Ting
Content: Nadhine Teo
Servicing: Nicholas Low, Edvin Chin, Lim Tan Ting

Production Company: Imagineers Film
Creative Director: Daniel Mok
Director: Reuben Kang, Koh Chien Han
Producer: Irwin Oon, Jonathan Toh
1st Assistant Director: Jonathan Toh
Dir. Of Photography: Irwin Oon
1st Camera Assistant/Cam B OP: Jetro Siew
2nd Camera Assistant/Cam C OP: Jorden Teo
Gaffer: Jaden Hew
Grip/Light: Victric Kor
Art Department: Jonathan Lee, Yuki Law, Eunice Wong
Production Manager: Emily Ho
Production Assistants: Jonathan Lee, Yuki Law, Eunice Wong
Sound: Chen Fuan Sheng
Makeup Artist: Yuki Ng
Casting: Emily Ho
Wardrobe: Emily Ho, Eunice Wong
Location: Jonathan Lee, Yuki Law, Eunice Wong
Offline/Online Editor: Wendy Pua


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