The Feet Escape

Spoticar (Stellantis Group) is strengthening its position as a leading player in the European pre-owned vehicle market with a new communication campaign created by agency 777.

Following the success of the "Don't be brave. Be smart" campaign, which revisited the codes of Hollywood blockbusters, Spoticar continues to build a communication strategy rooted in the strong cultural and emotional connection cinema shares with audiences. While most players in the sector focus their messaging on vehicles and technical specifications, the brand chooses instead to rely on cinematic references that consumers instantly recognize and relate to.

With its new film, "The Feet Escape," Spoticar this time plays with the codes of classic American escape movies to convey a simple idea: even in the most extreme situations, there should never be any compromise on the quality of a pre-owned vehicle. Through this offbeat scenario, the brand highlights the high standards consumers should expect when choosing a used car, while reaffirming its commitment to reliability, trust, and peace of mind.

The objective is simple: to remind consumers that, in real life, and even more when buying a pre-owned car, the key is not bravery, but confidence and peace of mind. Although the used car market has become increasingly mainstream, it is still sometimes associated with concerns such as hidden defects, lack of guarantees or insufficient transparency. Through this campaign, Spoticar highlights the importance of expertise, guidance and reassurance throughout the purchasing journey. Thanks to the guarantees offered by the label and the expertise of its certified network, Spoticar turns buying a used car into a simple, reliable and reassuring experience.

The campaign also marks the launch of the brand's new international signature: "Used cars you can trust." A promise that reflects Spoticar's commitment to its customers and comes to life through a comprehensive offering: more than 3,000 certified dealerships across Europe, rigorously inspected vehicles, tailored warranties, and dedicated support throughout every step of the purchasing journey. Through this initiative, Spoticar confirms its ambition to become the benchmark for pre-owned vehicles in Europe.

Launched on May 24 in France and Spain, the campaign will roll out across 14 countries in Europe and internationally.