Back Market

The Cats

Agencies: Buzzman Henry/MJZ


Tom Kuntz signs the latest film for Back Market, electronic device refurbisher. Created by Buzzman and produced by Henry, the film features mobs of angry cats united against tech.

They’re no longer the ones with multiple lives, and they're clearly not happy about it.

Shot in Prague with dozens of trained animals, the piece combines a mix of live-action footage and top-notch VFX.

Thanks to high-end cinematography and a classic film score by Leonard Bernstein, viewers dive into a literal catpocalypse.

Hugo Diaz, executive producer and partner at Henry "No one believed we could make it happen since cats are notoriously untrainable. Fortunately, all our feline talents were very professional and no humans were harmed in the making of this film".

This professional campaign titled 'The Cats' was published in France in September, 2022. It was created for the brand: Back Market, by ad agencies: Buzzman and Henry/MJZ. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 year ago.


Title : The Cats
Production company :Henry/MJZ
Advertising agency : Buzzman
Client : Backmarket
Director : TOM KUNTZ
Executive producer : HUGO DIAZ
Executive creative director : GEORGES MOHAMMED-CHERIF
Production designer / Art director : MARTIN KREJZLIK
Animation company : Mathematic
VFX company : Mathematic
Editing company : Whitehouse Post
Sound company : Schmooze
Music company : Schmooze

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