Karein Shuru?

Agency: Wunderman Thompson India


The Association of Mutual Funds in India (AMFI) has unveiled its ambitious Mutual Funds Distributor Recruitment Campaign, ‘Karein Shuru?’. The comprehensive campaign conceptualised by Wunderman Thompson Mumbai, includes television commercial films to reinforce the need and attractiveness of Mutual Funds Distribution as a career option with long term earning potential for individuals with entrepreneurial aspirations.

The launch includes four TVCs depicting how individuals from different walks of life - be they fresh college graduates, individuals in rural India, mid-career professionals or small business owners and entrepreneurs - have opted for Mutual Fund Distribution as a profession. It showcases the attractive career opportunity with its productive earning potential, benefitting not only themselves, but in the process earning goodwill from the members of society who they serve as a Mutual Funds Distributor. The campaign targets, fresh graduates, enterprising individuals with entrepreneurial aspirations.

This professional campaign titled 'Karein Shuru?' was published in India in September, 2022. It was created for the brand: AMFI, by ad agency: Wunderman Thompson India. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted about 1 year ago.


Agency - Wunderman Thompson Mumbai
Managing Partner: Anurag Tandon
Regional Creative Director: Tista Sen
National Planning Director: Shaziya Khan
Senior VP & EBD: Samarth Shrivastava
Senior VP & Global ECD: Hanoz Mogrelia
Vice President: Abhay Godbole
Sr. Account Director: Neha Singh
Sr. Creative Director: Kashyap Joshi
Film Producer : Asmit Chachad
Creative Director: Rohan More
Creative Supervisor: Sujay Joshi
Sr. Account Executive: Swastika Digha

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