Back Market


Agency: Marcel


To buy new is to value a race for innovation that has brought about the era of disposability in technology, over-consumption, the depletion of scarce natural resources and the planned obsolescence of a product only a few months after it has been put on the market.
Conversely, buying refurbished means choosing a fairer, more sustainable future by allowing very high-tech products to be sold at up to 70% cheaper than new ones.
A future that Backmarket is proud to be the standard-bearer. The brand is no longer the start-up challenger that has come to tease the giants of technology. The French leader of refurbished products, thanks to its 110 million euros raised this year and triple-digit growth, is now a real alternative to the culture of the new; and they want to make this known.

This professional campaign titled 'Freedom' was published in France in November, 2020. It was created for the brand: Back Market, by ad agency: Marcel. This Integrated medium campaign is related to the Electronics, Technology and Retail Services industries and contains 4 media assets. It was submitted over 3 years ago.


Advertising Agency: Marcel, Paris, France
Co-Presidents: Pascal Nessim, Charles Georges-Picot
Chief Creative Officer: Anne de Maupeou
Executive Creative Directors : Gaëtan du Peloux, Youri Guerassimov
Partner – Head of Global Business: Christophe Neyret
Artistic Director film: Laura Aondio
Copywriter film: Francesca Vitello
Artistic Director print: Vincent Boursaud, Alice Labau
Copywriter print: Virgile Lassalle
Illustration : Vasjen Katro
Associate Director: Sebastien Jauffret
Account Director: Yani Oukid
Project Manager: Lola Vezant
Motion: Olivia Garaud
Partner - Head of Strategic Planning: Ghislain Tenneson
Planner: Benoit Dumeunier
Model maker: Christophe Gillon
TV Producer: Cléo Ferenczi
Production: Insurrection
Director Producer: François Rousselet
Executive Producer Insurrection: Valentine Gomes
Postproduction: Karine Friang / Prodigious


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.