Description
Winner of a 2023 Clio Gold Award for Experience/Activation
Winner of a 2023 Clio Gold Award for Acquisition & Retention
Winner of a 2023 Clio Gold Award for In-Store Experience
Winner of a 2023 Clio Gold Award for Innovative Use of Channel
Winner of a 2023 Clio Gold Award for Use Of Platform/Native Integration
This winning entry titled 'Hack Market' was entered for Back Market by Marcel , Paris. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe.
On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device.
Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model.
This professional campaign titled 'Hack Market' was published in France in April, 2022. It was created for the brand: Back Market, by ad agency: Publicis Groupe. This Experiential medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Agency: Marcel
Co-Chairmen: Pascal Nessim, Charles Georges-Picot
Executive Creative Directors: Gaëtan du Peloux, Youri Guerassimov
Creative Director: Clément Séchet
Managing Director: Benjamin Taïeb
Associate Director: Sébastien Jauffret
Account Director: Yani Oukid
Copywriting: Aurel Cablan, Claudia Illan, Alexandre Dodille, Antonin Jacquot
Art Direction: Hugo Wahledow, Céleste Nessim, Vincent Boursaud
Strategy Lead: Thomas Cléret
Project Manager: Flavie Parize
Social Media Manager: Calliste Garrabos
Traffic Creation: Mélanie Coupey, Laurène Ametowoglo
Edit: Julien Hannedouche
Motion: Julien Taillez, Vincent Iweins
Marcel Tech: Christophe Serret, Edouard Danesse, Lotfi Harrabi
ARTISANS DU FILM
Director: Guillaume Talvas
Film Production: Valéry du Peloux, Sixtine Busetti
Post-production: ADF L’ATELIER
