Back Market

Hack Market

Agency: Publicis Groupe


Winner of a 2023 Clio Gold Award for Experience/Activation
Winner of a 2023 Clio Gold Award for Acquisition & Retention
Winner of a 2023 Clio Gold Award for In-Store Experience
Winner of a 2023 Clio Gold Award for Innovative Use of Channel
Winner of a 2023 Clio Gold Award for Use Of Platform/Native Integration

This winning entry titled 'Hack Market' was entered for Back Market by Marcel , Paris. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe.

On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device.
Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model.

This professional campaign titled 'Hack Market' was published in France in April, 2022. It was created for the brand: Back Market, by ad agency: Publicis Groupe. This Experiential medium campaign is related to the Electronics, Technology and Public Interest industries and contains 1 media asset. It was submitted over 2 years ago.


Agency: Marcel
Co-Chairmen: Pascal Nessim, Charles Georges-Picot
Executive Creative Directors: Gaëtan du Peloux, Youri Guerassimov
Creative Director: Clément Séchet
Managing Director: Benjamin Taïeb
Associate Director: Sébastien Jauffret
Account Director: Yani Oukid
Copywriting: Aurel Cablan, Claudia Illan, Alexandre Dodille, Antonin Jacquot
Art Direction: Hugo Wahledow, Céleste Nessim, Vincent Boursaud
Strategy Lead: Thomas Cléret
Project Manager: Flavie Parize
Social Media Manager: Calliste Garrabos
Traffic Creation: Mélanie Coupey, Laurène Ametowoglo
Edit: Julien Hannedouche
Motion: Julien Taillez, Vincent Iweins
Marcel Tech: Christophe Serret, Edouard Danesse, Lotfi Harrabi
Director: Guillaume Talvas
Film Production: Valéry du Peloux, Sixtine Busetti
Post-production: ADF L’ATELIER


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.