Back Market

Tech Reborn

Agencies: Goodkids In-house


To embody their new signature "Tech Reborn", Back Market has chosen a colorful, rich and original campaign; a much more optimistic way to present their joyful revolution on the American market.

The campaign can be discovered at various strategic points in New York, in particular throughout Union Square station and throughout the Manhattan subway, as well as on digital screens around Times Square.

This professional campaign titled 'Tech Reborn' was published in France and United States in December, 2022. It was created for the brand: Back Market, by ad agencies: Goodkids and In-house. This Digital and OOH Outdoor media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 9 media assets. It was submitted over 1 year ago by Creative director: Manuel Tocanne of Goodkids.


Brand Strategy : Seth Farbman, Jeff Kenyon, Alexander Wright
Creative Director: Vianney Vaute
Lead Art Director: Victor Antonelli
Illustration: Valeria Potaichuk
Creative Copywriters: Adam Pasulka, Clare Austen-Smith, Eugena Ossi
Design, Production and Animation 2D: Goodkids
Animation 3D: Ryan Lockwood, Sean Perez, Isam Prado, Tyler Naugle
Marketing Strategy & Media Planning: Teresa Harbeck, Meryl Teste, Camille Watine, Bridie McPhie
Producer: Hannah Laloum
Legal Counsel: Valicha Torrecilla

Yerkir Real Estate


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