The Bulletproof Book
Entitled The Bullet Proof Book, this campaign is based on a trickery. The objective is to make people think that Harper Collins has really created a bulletproof book.
Then when people try to buy it, the trickery is revealed, we can’t stop school shooting with bulletproof protections, we need to make change.
A whole movement will be created behind the #makechangenotshield to push the politics to think about the real problem: the lack of control and regulation concerning the firearms. Harper Collins will also promote the movement with the book they publish and will give 1$ to the NGVAC for each book bought.
This professional campaign titled 'The Bulletproof Book' was published in France in March, 2017. It was created for the brand: Harper Collins, . This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Creative Director / Art Director / Copywriter / Illustrator: Thomas Larthe