Your Personal Mobility Companion - Notified, Your Persona...

School: Miami Ad School


Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows them how smoothly BMW Connected fits in to their digital life.

This student campaign titled 'Your Personal Mobility Companion - Notified, Your Persona...' was published in Germany in September, 2017. It was created for the brand: BMW, by ad school: Miami Ad School. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising School: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Directors: Kushal Birari, Stefan Rotaru
Copywriter: Philip Ziegler


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