The 1.25 Diet

Agency: CP+B


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In the developing world, people are starving. More than 1 billion live on less than $1.25 a day. Meanwhile in privileged countries, it’s fashionable to be on a diet. But then, why not take advantage of this and let our vanity feed their mouths.

This professional campaign titled 'The 1.25 Diet' was published in Sweden in March, 2016. It was created for the brand: Givesom, by ad agency: CP+B. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Crispin Porter + Bogusky, Stockholm, Sweden
Creative: Henrik Düfke
Creative: Felipe Montt
Creative Technologist: Marcus Åslund
Interactive Developer: Arvid Sollenby
Interactive Developer: Jonas Bergdahl
Producer: Petter Blomqvist

The Sunday Times
Energy Logic


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