ADVERTISING

Energy Logic

Almost

Agency: Lewis

Description

Ad campaign for Energy Logic, makers and distributors of waste oil heaters. Large garages have a lot of waste oil that needs to be discarded, but instead of having it removed at a cost to the garage, they can use it to heat their building. We felt using humor to communicate the idea of warmth in a category that is typically product focused instead of benefit focused would help our client stand out. It also let them show a little bit of brand personality. An island trip giveaway was created to coincide with the campaign.
Photographer: John Fulton Photography

This professional campaign titled 'Almost' was published in United States in May, 2014. It was created for the brand: Energy Logic, by ad agency: Lewis. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 9 years ago.

Credits

Advertising Agency: Lewis Communications, USA
Creative Director: Robert Froedge
Brand Strategist / Copywriter: Gary Brandon
Designer: Jeff Porter
Account Coordinator: Jake Fagan, Caddis Interactive
Retouching: John Fulton Photography

ADVERTISING

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