Dae By Day

Taiwanese Stone Chocolate

Agency: Heartbeat Creative Lab


The rocks and minerals in Taiwan have written the long-lasting history in silence, which fully represents the characteristic of this island. In order to narrow the distance between people and the rock mining, we use chocolates as the carrier to introduce the distinctive rocks and minerals in Taiwan. To help those rocks and minerals which have been gradually disappeared be once again recognized by Taiwanese and the whole world.

In Oriental culture, stone and chocolate symbolize the meaning of promise.

Accordingly, we collaborate with “Dae by Day” to generate the unique stone-chocolate via the different altitudes tea for providing high-quality product to the consumer.

These chocolates are made into more than thirty appearances of distinctive rocks and minerals in Taiwan.Consumers will experience the five million years of forming rocks and minerals by tasting the chocolates.

Let the whole world know that “Dae by Day” is a tea brand that comes from Taiwan.Making the CRM and PR campaign of “Dae by Day” as discussion topics through the customized desserts and tea tasting during this short-term activity and deepening the relationship between brand itself and consumers as well.

This professional campaign titled 'Taiwanese Stone Chocolate' was published in Taiwan in May, 2021. It was created for the brand: Dae By Day, by ad agency: Heartbeat Creative Lab. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted over 1 year ago.


Advertising Agency (School): Heartbeat Creative Lab,Taipei,Taiwan(National Taiwan University of Arts,Department of Visual communication Design)
Creative Director(s)-Akira Chen、Wei-lang,Lee
Art Director(s)-Pin-Jen,Chou、Tzu-Hsuan,Huang、Cheng-Cheng,Chen

Curtice Brothers
Pink Umbrella


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