In a creative, useful and relevant way, we re-planned Soil and Water Conservation Bureau’s past invalid propaganda. First, we pushed the government and facial mask brand to collaborate. And we connected the facial masks to the issue of soil and water conservation. Then, we created a new facial mask product line. We designed a special package to make facial mask soil and water conservation friendly. Telling people that not only our skin needs to moisturized but also the environment has to conserve its soil and water. We combined creative design with knowledge, letting government work with the facial mask brand. The important environmental issue could thus easily touch people’s lives.
This professional campaign titled 'Government mask' was published in Taiwan in April, 2019. It was created for the brand: Soil and Water Conservation Bureau, by ad agency: Heartbeat Creative Lab. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Heartbeat Creative Lab
Chief Creative Officer: Akira Chen
Copywriter: Sierra Chang
Copywriter: Kevin Kuo
Art Director: Claire Chang