Taiwan possessing the highest density of motorcycles and scooters in the world, at 378 per square kilometer. We have also discovered the high accident rate of motorcycle since Anti-lock Braking System is not force to be installed by current regulation. So, we hope to arouse Taiwanese’s awareness toward to the importance of installing Anti-lock Braking System. With Anti-lock Braking System, it can make the journey safer.

This professional campaign titled 'Addiction' was published in Taiwan in July, 2019. It was created for the brand: Robert Bosch Taiwan, by ad agency: Heartbeat Creative Lab. This Digital medium campaign is related to the Electronics, Technology and Transport industries and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: Heartbeat Creative Lab, Taipei, Taiwan, Province of China
Chief Creative Officer: Akira Chen
Copywriter: Kevin Kuo
Copywriter: Sierra Chang
Director: Allen Lee
Producer: Chia Liu
Production Company: Bundle Film Production


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