Curtice Brothers

The Italian Comeback

Agency: Ogilvy


Mamma Mia, missing the World Cup twice in a row for four-time champion Italy is more painful than seeing pineapple on pizza! There’s even a new generation of young fans who have never seen Italy play a World Cup game. Imagine all that trademark Italian passion going to waste in 2022. Not on our watch.

The idea was simple: The flag of the qualifying nation of Mexico looks almost identical as Italy’s flag, just with a coat of arms in the middle. So Curtice Brothers started including a free iron-on patch of Mexico’s coat of arms with every box of Curtice Brothers ketchup. Fans could easily attach it to their Italian flags, giving them the perfect prop to wave during matches.

This professional campaign titled 'The Italian Comeback' was published in Germany and Italy in November, 2022. It was created for the brand: Curtice Brothers, by ad agency: Ogilvy. This Content, Digital, and Direct media campaign is related to the Food and Sports industries and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Felipe Galiano of Ogilvy.


Advertising Agency: Ogilvy, Berlin, Germany
Creative Chairman: Dr. Stephan Vogel
Chief Creative Officer: Björn Bremer
Executive Creative Director: Felipe Galiano, Matt Longstaff, David Krueger
Senior Art Director: Valerio Amaro
Senior Copywriter: Levon Karapetyan
Junior Designer: Timon Osche
Producer: Raquel Fedato
Art Buyer: Simone Kliesch
DOP: Bastian Kempf
Visual Effects: Marcello Amora / Flying Eye
Editor: Dominik Bull


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