Pink Umbrella

The Spirit of Life- Diwali Campaign

Agency: Sting Communications

The Spirit of Life- Diwali Campaign


Traditions rule high in the consciousness of Bengali households. Age-old traditions get to blend in the faith, belief, rituals, and fun associated with it, that too spanning generations. It is of little wonder; an elderly Bengali couple despite failing health will never like to miss out on the tradition of lighting candles, all over the house, on the day of the Indian Hindu festival of Diwali. A ritual that signifies the spread of positivity through the warmth of the flickering candle lights, and also where family members get to immerse in the joy of lighting up the house, with everyone’s participation.

The creative has the conversation of an elderly husband and wife, where despite the husband’s concern about his wife’s troubled knee, the wife’s wish not to miss out on the tradition of lighting up the home’s terrace, prompts the husband to join her as well.

This professional campaign titled 'The Spirit of Life- Diwali Campaign ' was published in India in October, 2022. It was created for the brand: Pink Umbrella, by ad agency: Sting Communications. This Content, Design, and Digital media campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 1 year ago by Sting Communications of Advertising Agency.


Advertising Agency: Sting Communications, Kolkata, India
Art Director: Mr. Jayanta Chakraborty
Copywriter: Mr. Somnath Banerjee
Company Director: Mr. Somnath Banerjee


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