Dae By Day

Disaster Chocolate-Bitter and Sweet

Agency: Heartbeat Creative Lab


There are many kinds of disasters happening every day. People are tired of global warming . To arouse people’s attention to global warming issue. We discarded traditional propaganda. In the shop of Dae By Day, we launched the limited desert called “Disaster Chocolate”, based on the issue of global warming . Sweet chocolate creates conflicts between vision and taste. So consumers can not only enjoy chocolate but also feel the pain that the earth suffers from. We hope to impress consumers by the sense of conflict can impress.

This professional campaign titled 'Disaster Chocolate-Bitter and Sweet' was published in Taiwan in April, 2019. It was created for the brand: Dae By Day, by ad agency: Heartbeat Creative Lab. This Integrated medium campaign is related to the Confectionery, Snacks and Soft Drinks industries and contains 2 media assets. It was submitted over 3 years ago.


Advertising Agency: Heartbeat Creative Lab, Taipei, Taiwan, Province of China
Executive Creative Director: Akira Chen
Account Executive: Akira Chen
Art: Yu Ting Pan, Claire Chang, Hera Wong, Ya Ying Tseng, Tzu Ning Lin, Zoey Chen

Freeland Founda...


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